There are not many hard and fast rules in using type as much as there is a long process of trial and error and constant tweaking. Perhaps more than any other part of poster design, typesetting is a craft. Many bulleted lists are written as sentences, making the bullets redundant. Compressing sentences down to bullet points can leave the text as cryptic as tea leaves. More importantly, people are trained to read in sentences. Adobe Illustrator, unfortunately, does not handle bullet lists very well unless you are willing to do a lot of tinkering. The bullet can seem far too small or large compared to the rest of the text, or be too close or too far away in spacing from the main text. Part of this is a technical problem: not all software handles the spacing of bullets well. This can work, but is trickier than it first seems. Some people try to keep their poster short by using lots of bulleted lists. Leave everything else for chatting with your audience. Decide on what is essential, and show only that. Writers say that you have to “kill your darlings”: namely, be willing to cut things that don’t help your story, even if you worked hard on them or liked them. It’s amazing how often problems that escaped your notice suddenly leap out at you when you return. Walk away from your text for a few days, then come back to it.Show your text to someone else and ask them to read through your text.Unfortunately, there are not many shortcuts to cutting your text short, so to speak. Keeping your key message in mind can help focus your text to be as lean as possible. Use short, plain English words instead of digging out the thesaurus. But if your audience aren’t pros, help them out! Spell out words that you might normally abbreviate. Similarly, you may be able to leave out definitions and basic information that people in your field will be familiar with. Technical terms can be very concise, which is an advantage on a poster. If your audience are fellow professionals with technical expertise, you can use some technical terminology. We asked who the audience was, and what the key thing for the audience to learn was. This gets back to our messaging exercise from earlier in this guide. When we review posters, one of our most common dislikes is, “Too many words.” Now it is finally time to incorporate the readable part of your poster, the text! Too many words Your figures draw attention and tell a clear and concise story. The poster layout gives the clean aesthetic feel of professional design. We’ve been slowly building our posters to have maximum visual impact, while at the same time maximizing poster readability.
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